Going Beyond Tradition: Advancing Agriculture With Data-Driven Insights
The general public still has a picture engrained of the red barn door and farmer with a pitch fork and rubber boots – Oh how things have changed! A quantum leap in innovation and investment into the agriculture space has been underway over the past 5 years from simple GPS autosteering to real time data analytics providing better insight into the primary production systems. This present wave of innovation is collecting hundreds of data points every minute at the sub-field level, structuring and providing prescriptions back to support growers in making better decisions on the 50+ variables that affect the soil, plant, the operations and the bottom-line.
The complexity of the data and the use of it to support risk management across the value chain has offered unprecedented derivative products opportunities. These complex systems of biology, chemistry, climate, equipment, sensors and the supporting infrastructure to enable better management offers a new horizon for exporting Canada’s agriculture commodity strength to knowledge based management systems the billions of arable acres across the globe.
A strategy and business development leader with more than 20 years experience in economic and environmental initiatives, Bruce Ringrose advances the strategic plans and spearheads partnership development that have solidified Farmers Edge as a global leader in sustainable agriculture management solutions.
An experienced entrepreneur, Bruce has co-founded several consulting companies – primarily focused on forging partnerships among businesses focused on accelerating innovation with economic and environmental objectives. Prior to this, Bruce was a pioneer in clean tech investment for the Government of Canada managing a portfolio of technology demonstration projects worth in excess of $250M.
Bruce obtained his B.Sc.with Honors from Trent University with a double major in Environmental and Resource Science and Physical Geography.